Mackkarchive
*SOLD OUT Collection*
*26.5+ Million Views*
*3.4+ Million Likes*
*9k+ Sales*
*1k+ Unique Visitors*
*5k+ Website Visits*
*SOLD OUT Collection* *26.5+ Million Views* *3.4+ Million Likes* *9k+ Sales* *1k+ Unique Visitors* *5k+ Website Visits*
Mackkarchive is a San Francisco-based clothing brand and art collective. This fully online brand creates high-quality, one-and-only pieces. Clothing that promotes a way to express oneself while representing the Bay Area’s history of being a hub for creative frontrunners.
Pack For Your Future
10/21/2023
Mackkarchive planned to release a “Morphtech Mackkpack.” This was the company’s first bag, which involved considerable financial risk. The backpack needed to combine form, function, and fashion while catering to consumers in the fashion and creative fields.
The Pack For Your Future Campaign was created to highlight the fashion and function of backpacks. Backpacks were released in black and grey color ways, breaking even in a day and selling out two months later.
My Role
Marketing Director
Campaign Creative
Created Slogans
Content Creation/Planning
Influencer Marketing
Backpacks were sent to Influencers that fit Mackkarchives audience.
The video here reached over 20.8 million views and 2.8 million likes on social media platforms.
Fashion
Instagram ADs where made to promote the futuristic look of the bag while connecting to the fashion world
Function
Display that this backpack is functional and could be used in someone's day-to-day life
Preserve Comfort/Always Evolving
10/21/2023
After the success of the Mackkpack, Mackkarchive planned to continue its success in the accessory market by creating another fashionable yet functional bag.
The Evolve Messenger bag was created. It could be split into two bags or connected to form a backpack. The Messenger bags came in green and black color ways and contained a free attachable wallet.
My Role
Marketing Director
Campaign Creative
Created Slogans
Content Creation/Planning
Wrote/Produced Commercials
