Tv Series
Truck It
35k Views
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Grass Roots Audience
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Intersectional Cast
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Relatable Stories
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35k Views * Grass Roots Audience * Intersectional Cast * Relatable Stories *
Fresh Stories In A Classic Format
Logline: A broke college graduate in Chicago opens a food truck with his best friends, but ego clashes, cultural differences, and a love triangle pull the attention away from the food. Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.
The Pilot "Graduation Day": Instead of feeling pride on his graduation day, Parker James Li must use his two best friends, Ryker and Bianca, to help him hide that he went to culinary school and will open his dad’s old food truck as a business! (Every Asian mom’s dream). Likewise, his love life gets complicated as his crush, Brendan, and ex-girlfriend, Isla, compete for his attention.
My Role:
Social Media Manager
Promoting the TruckIt Premiere and Show
Help Build a Grassroots Audience.
What Is Truck It
Truck It is a single-cam, serialized comedy following PJ Li, who tries to answer the never-ending question, "What are you doing after graduation?" Stuck in a writer's block and without a roof over his head, PJ uses his love for food to make a food truck business with his childhood best friend Ryker, ex-girlfriend Isla, and college crush Brendan. They attempt to mix PJ's signature bao dumplings into other white cuisines to climb the ladder to the most coveted festival of the year, Lollapalooza. However, Ryker's endless lousy marketing ideas, competition between other food trucks, a love triangle, and PJ's struggle with his culture keep the business from thriving.
Promotional Content
