Fox Sports University
Fox Sport University
06/06/2023
Depaul College Course
"Each year, we receive a specific real world assignment from Fox Sports involving one of their broadcast shows or major sports sponsorships. 20 students work in four groups of five over the quarter and compete to be selected by Fox Sports representatives as the winning marketing campaign. Students develop marketing, PR and sometimes advertising recommendations for the specific assignment. Students fully research the assignment, develop key insights, big ideas, complete tactical executions and evaluation."-Depaul Fox Sports University Course Description
Campaign Challenge
My Role:
Campaign Creative
Editor of all campaign videos
Creator of #stillgotit, Foxtoberfest, and G.O.A.T Classic
With the signing of five-time World Series Champion Derek Jeter as a FOX MLB Studio analyst, FOX SPORTS looked to Depaul Students in FOX SPORTS University to create a campaign for Jeter to promote Jeter's signing and engagement to FOX MLB Studio during the 2023 MLB Season.
FOX SPORTS had the broadcasting rights to MLB 2023 London, All-Star, and Postseason games. FOX SPORTS UNIVERSITY groups were asked to integrate the London and All-Star games into their campaigns and present a PR Package.
Campaign Videos
Campaign videos were made to start the presentation and for each campaign idea. They showcased what the idea would entail, gave a vibe, and brought energy to the presentation. Videos were edited and created by me.